The branch is the location where staff members process transactions and provide advice. A high level of speech privacy is crucial because clients expect their conversations with staff to remain confidential. Privacy is also necessary for staff to negotiate effectively. If they’re working in an acoustically comfortable environment, they tend to be less fatigued, suffer less stress, and be more welcoming - all essential to first-rate customer service.

Sound masking is a solution that helps branches reconcile the need for acoustical control and speech privacy, with the welcoming atmosphere provided by an open environment. It can also reduce the requirements for other acoustic treatments.

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